In a world of shrinking attention-spans, the future of creativity will be built by waging war on mediocrity.
Left-brained creative | Fights tooth and nail for good work (will throw an arm or two in there, too) 👊 🥊 💥 | A woman of few words and countless ideas
Named as one of Ad Age’s 40 under 40 and Campaign Asia's Women to Watch, Hira’s illustrious career spans 14 years across Asia and North America on global brands like Coca-Cola, Pepsico, Frito-Lay, Unilever and UNWomen.
After her most recent stint as ECD at VMLY&R in the US and having previously worked at agencies like BBDO, Ogilvy and Leo Burnett in Pakistan- Hira decided it was time to open up her own shop. She calls it AND THE NERVE! and like the name, everything she creates comes with defiance and audacity.
As a creative she takes prides in creating disruptive campaigns that have won her 200+ International Advertising Awards including Cannes Lions, Clios, D&AD and more. Her most notable campaigns are UNWomen's #BridalUniform (#56 on WARC100) and #BeatMe (Gunn Top 100 Campaigns of 2017).
Hira is a Cannes Lions See It Be It alumni, Campaign Asia’s Women Leading Change Honoree, a TEDx speaker and has served on the most prominent juries in the advertising world and has extensively mentored young talent across global platforms.
